Most of the influencers have comfort in making content around these topics I believe.”īut the challenge for brands today is to differentiate between organic and fake followers of influencers. Hence, micro and nano influencers play a better role in terms of reach and relatability.”įurther, according to the INCA influencer report, food, fashion and lifestyle are the three genres where influencer marketing is seen the most today.ĭeepak shared, “I think this is so because these are the most basic essentials today and we see them around us growing up. Jain said, “Sometimes when you are trying to talk to everybody, you end up talking to nobody. And finally when both the targets are achieved, a mix of both works best. Later in the stages when they need results, then someone with a more filtered and relevant audience would work. If the brand is new in the market and wants to create a hype around their product, a national influencer could help them achieve that. The Ipsos executive believes it all depends on which stage the brand is. But, if they want more clicks and conversions, then hyper local influencers may work better.” If the brand wants to focus on a mass appeal then a national influencer matters. He shared, “Both, hyper local and national influencers, have their own significance. Sethi of Rage Coffee personally prefers a mix of both.
0 Comments
Leave a Reply. |